Pointing out the trade-offs of a brand value is an incredibly valuable tip to avoid useless lists of words. Thanks! Your guide reminds of the anecdote (or urban legend, correct me if i'm wrong?) that Integrity, Communication, Respect and Excellence were written on the walls at Enron's headquarters.
Love the "even over" framework, and it's such a useful tool for shaping personal brands as well! I'm definitely intrigued by a newsletter deep dive on interesting personal brands 🙋🏻♀️
Pointing out the trade-offs of a brand value is an incredibly valuable tip to avoid useless lists of words. Thanks! Your guide reminds of the anecdote (or urban legend, correct me if i'm wrong?) that Integrity, Communication, Respect and Excellence were written on the walls at Enron's headquarters.
Ooof 😅 yes - I’ve not fact checked the Enron values, but I’d believe that!
I love the even over framework! I'll try it on myself this week.
Also, I have a good "Is that a core value or a basic expectation" test to share.
The question is, is the opposite a total f'ng disaster?
For example:
CEO: "Our core values are honesty and integrity"
The opposite of that is deceit and dishonesty. So it's a basic necessity, or permission to play value.
CEO: "Our core value is preserving craftsmanship by making things by hand."
That's a core value, because the opposite is making things using other manufacturing techniques, which is fine.
Great read, subscribed!
Yes! Love that stress test and the specificity you got to with it - perfect example! ⚡️ glad to have you! ✨
Love the "even over" framework, and it's such a useful tool for shaping personal brands as well! I'm definitely intrigued by a newsletter deep dive on interesting personal brands 🙋🏻♀️
thank you May, it’s a fave of mine! ✨ keep your eyes peeled for a personal brand deep dive 👀
THIS IS SUCH A USEFUL STACK IT SHOULD BE RECOMMENDED READING FOR EVERYONE IN A CORPORATE BRAND TEAM. And corporate HR team. And maybe C Suite. 😮💨😮💨
aww thank you Tami! 🤩💗
my plej! thank you for the great work!