Loved this piece - something that really stood out to me is that the NYT hasn’t been afraid to be repetitive with their messaging/campaigns too often I notice internal teams get bored and think that a refresh is needed instead of realizing the value of doubling down in messaging. 📝💫
thanks Holly! Totally agree. brands often lack platforms strong enough and with enough tension in them to go the distance. And if they do, they risk the tyranny of boredom you described! we need more brand platforms that are as durable as Levi 501s - and people unafraid to stick to what works!
Loved this piece - something that really stood out to me is that the NYT hasn’t been afraid to be repetitive with their messaging/campaigns too often I notice internal teams get bored and think that a refresh is needed instead of realizing the value of doubling down in messaging. 📝💫
thanks Holly! Totally agree. brands often lack platforms strong enough and with enough tension in them to go the distance. And if they do, they risk the tyranny of boredom you described! we need more brand platforms that are as durable as Levi 501s - and people unafraid to stick to what works!