Interested to see how this goes. I think Starbucks will struggle in small towns and communities that are heavily invested in their local coffee shops (like where I live in Colorado). Another challenge will be creating that cofee house feel at stores that seem so heavily designed for drive through and mobile service
As a Starbucks shareholder (whose stock holdings come from my wife’s ESOP from 20 years ago), this is all great news. I almost sold it all a year ago because I felt like the brand had lost its way in every way. This is exactly what needs to be done. I especially love the idea of bringing back the gathering space. Those spaces just don’t exist anymore, but I think people want them to. It’s a good way to cash in on the 90s phantom nostalgia that Gen Z has as well.
Every ten years this company does a PR push about “refocusing on the coffee” and then spends another decade inventing 24oz pink juices
Interested to see how this goes. I think Starbucks will struggle in small towns and communities that are heavily invested in their local coffee shops (like where I live in Colorado). Another challenge will be creating that cofee house feel at stores that seem so heavily designed for drive through and mobile service
As a Starbucks shareholder (whose stock holdings come from my wife’s ESOP from 20 years ago), this is all great news. I almost sold it all a year ago because I felt like the brand had lost its way in every way. This is exactly what needs to be done. I especially love the idea of bringing back the gathering space. Those spaces just don’t exist anymore, but I think people want them to. It’s a good way to cash in on the 90s phantom nostalgia that Gen Z has as well.
thoughts on the handwritten quotes on cups??